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COOKIEPOCALYPSE
The end is near. Are you prepared?

Brands everywhere are whipping up new recipes in preparation for this crumbly cataclysm.

But since we've already got the secret sauce, we're embracing their delicious demise and built this quiz to help you find out if your business is ready to thrive in this cookie-less world!

First of all. What are
third-party cookies?

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THAT'S RIGHT!

THIRD-PARTY COOKIES ARE SNEAKY SNIPPETS OF
CODE USED BY BRANDS AND ADVERTISERS TO
TRACK USERS' BEHAVIOR ONLINE.

#knowledge

How crucial are third-party cookies to your marketing endeavors?

NADA

CRITICAL!

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Who is the ‘cookie conqueror’, aiming to defeat the third-party cookie once and for all?

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THE COOKIE CONQUERER IS...

WHILE GOOGLE IS THE PRIMETIME PLAYER, APPLE'S
iOS PRIVACY CHANGES AND DATA PRIVACY
LEGISLATION HAS ALL INFLUENCED THE
IMPENDING ZOMBIFICATION OF COOKIES.

#history

Which strategies are you embracing to triumph in the post-cookie era?

(select any and all that apply)

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How well are you acquainted
with zero-party data?

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WELCOME TO THE (ZERO) PARTY!

ZERO-PARTY DATA IS THAT WHICH A CONSUMER INTENTIONALLY AND PROACTIVELY SHARES WITH A BRAND. IT CAN INCLUDE CUSTOMER PREFERENCE DATA, PURCHASE INTENTIONS, PERSONAL CONTEXT, AND HOW THE INDIVIDUAL WANTS THE BRAND TO RECOGNIZE [THEM].

(commonly referred to as 1st-party or declared data)

#convostarter

How do you primarily use consumer preference data to personalize content today?

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THANK YOU, FRIEND!

You just went through a REAL LIFE Jebbit experience - and quizzes like this one are table stakes 😉

Book a live platform demo to learn more or, try it out today and start a 14-day FREE trial!

THANKS, FRIEND!